One firm. One state. One practice that matters.
Peachward isn't a marketing service or a lead vendor. We partner with a single law firm in each state to develop a focused late cancer diagnosis practice end-to-end — and we do it with the same operating model that has produced more than $80 million in settlements and verdicts for our flagship partner firm.
What the partnership actually includes.
Case acquisition.
The full case-acquisition stack — paid search, paid social, content, intake routing, and conversion infrastructure — built around the specific intent signals that produce qualified late-diagnosis claimants.
- Google Ads & Meta paid search/social
- Conversion-tested intake funnels
- Content systems matched to claimant search intent
- Lead-source attribution and reporting
Intake & case development.
Documented intake protocols from first call through case acceptance, designed for the medical complexity of late-diagnosis matters and the emotional reality of the clients calling in.
- Screening criteria for cancer-type viability
- Medical record collection workflows
- Client communication standards
- Case acceptance and rejection protocols
Expert network access.
The medical experts who matter in these cases — oncologists, radiologists, pathologists, primary-care specialists — are concentrated, well-known, and busy. Partner firms inherit working relationships, not a directory.
- Specialty-matched expert pairings
- Documented retention and report workflows
- Cross-state introduction support
Brand & positioning.
A serious, restrained brand presence calibrated to families in crisis, not personal-injury TV advertising. Peachward provides the framework; the partner firm operates under their own name with co-development support.
- State-specific website and content
- Editorial & SEO content production
- Visual identity and brand standards
- Local PR and reputation positioning
From first call to first cases.
Confidential first call
A 30-minute conversation about your firm, your existing practice, and whether your state is currently open for partnership. No pitch deck, no pressure.
Partnership review
If both sides want to continue, we walk through the operating model in detail — case sources, intake, expert network, marketing infrastructure, financial structure, and the exclusivity agreement.
Brand & site build
State-specific website, editorial content, visual identity, and intake routing are stood up under your firm's name, using the Peachward framework.
Case acquisition launch
Paid media campaigns go live across Google, Meta, and supporting channels. Intake protocols are activated. First qualified claimants begin reaching your firm.
Ongoing partnership
Ongoing case acquisition, content production, expert network support, and quarterly business reviews. Your firm focuses on the cases; we focus on keeping the practice fed and refined.
Why partnership, not vendors.
Marketing & lead vendors
- Generic personal-injury marketing patterns applied to a niche that requires specificity
- Lead quality calibrated to volume and CPL, not case viability
- Vendor relationships ending where the case begins — no expert support, no protocols
- No exclusivity — your competitors get the same product
- Brand stays generic; the firm keeps blending in
Peachward partnership
- A built practice — not a service — covering acquisition, intake, experts, brand
- Lead quality built around late-diagnosis viability criteria, not generic PI signals
- Expert network and protocols developed over years, handed to your team
- State-level exclusivity by design, written into the partnership
- A serious, restrained brand presence that matches the gravity of the work
Honest answers, up front.
How is the partnership structured financially?
The structure varies by state and firm fit. We discuss the specifics on the first call. What's consistent: it's a long-term partnership, aligned around case outcomes, not a recurring vendor fee.
Does my firm operate under the Peachward name?
No. Your firm operates under its own name and identity. Peachward provides the framework, infrastructure, and ongoing support behind the scenes — your clients work with your firm.
What if my state already has a Peachward partner?
Then your state isn't open. We hold strict state-level exclusivity. We're happy to be transparent about availability on the first call.
Do we need prior medical malpractice experience?
Some prior med-mal or significant personal injury experience matters. The cases are factually and medically complex, and the Peachward model accelerates a firm's late-diagnosis practice — it doesn't replace foundational litigation capability.
How much capacity does this require from our team?
The acquisition and brand infrastructure runs largely outside your team. Your firm's capacity is focused on case work — intake review, medical record analysis, litigation. We help size that capacity correctly during the partnership review.
How long until first cases?
Onboarding typically takes 6–10 weeks before paid acquisition is live. First qualified claimants tend to come within the first 30–60 days after launch, with case acceptance ramping over the following quarters.
Find out if your state is open.
We work with a single firm in each state. The first conversation is short, candid, and confidential — no obligation, no presentation.
Start the conversation →