Notes on a specialized practice.
Field-tested writing on late cancer diagnosis litigation, practice development, and the slow work of building a firm that families actually need.
The cases most firms don't recognize until it's too late.
Late cancer diagnosis claims rarely arrive labeled. They come in as soft-tissue complaints, screening disputes, or follow-up questions that don't make sense — and the firms positioned to recognize them quickly are the ones who win them. A practical taxonomy of the early signals.
Read the full articleRecent writing.
View archive →Why "more cases" is the wrong goal for a med-mal firm.
Volume metrics keep firms generic. The question worth asking instead: which kinds of cases do you want to be known for in five years?
Read article →The economics of a focused practice area.
What changes when a firm moves from generalist personal injury to a specialized vertical — case values, conversion rates, and the things nobody warns you about.
Read article →How a delayed mammogram becomes a $6.5M case.
The medical and legal anatomy of a late-diagnosis breast cancer matter, told the way we'd brief a partner firm onboarding into the practice for the first time.
Read article →Restraint as a marketing strategy in serious case types.
Personal injury TV advertising trained an entire industry to shout. For families researching their lawyer at 2 a.m. after a cancer diagnosis, the firm that whispers wins.
Read article →The four cancer types most often diagnosed late.
Breast, colorectal, ovarian, and prostate. A look at why the diagnostic windows are missed, and the kinds of malpractice patterns that follow.
Read article →What a serious practice's first 90 days actually look like.
An honest, week-by-week walkthrough of the launch period for partner firms — what's hard, what's surprising, and what to plan for.
Read article →Reading the radiology report: what every cancer intake should ask.
The screening conversation that determines whether a delayed-diagnosis claim is viable usually happens in the first call. A field guide to the questions that matter.
Read article →The mammogram that didn't get read: anatomy of a $13.5M verdict.
A radiologist's failure to flag a suspicious finding. A primary-care follow-up that never happened. A jury verdict that took three weeks. The full case told the way we'd brief partner counsel.
Read article →How families actually find their malpractice attorney online.
The search journey for a cancer family is nothing like the search journey for a car accident. Behavioral patterns, intent signals, and what they mean for your firm's positioning.
Read article →A short letter, once a month.
Field notes on late-diagnosis practice development, case insights, and the occasional industry observation. No promotional content. Unsubscribe anytime.