Law firm growth model

‍Many personal injury law firms struggle to stand out in a competitive market.

Peachward helps you build a late cancer diagnosis brand and generate exclusive leads so you can unlock new revenue streams and achieve sustainable growth.
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The Challenge.

Most firms struggle to differentiate itself within this competitive market. And then miss out on unique growth opportunities while remaining stuck on ways to grow case volume.

The Solution.

Focusing on a secondary late cancer brand will increase the number of unique cases and higher settlements, giving you the confidence and security you need on your growth path.

Unique Cases

Late cancer cases help some of the most vulnerable families and offer a very high case value potential.

Secure Growth

Gain security and confidence in your firm's future growth path.

Legal Leader

Transform your firm from an overwhelmed organization to the state-wide industry leader.

Three pilot programs = proven growth

Our teams have already tested a late cancer model in New York and now have a completely vetted methodolgy to grow other firms throughout the country. A brief overview of our journey to get here:

Pilot #1: TV + Google Ads

In our initial kick-off campaign, we ran a 50/50 split of TV campaigns and Google Ads campaigns. We saw success but not as much as we wanted.

Pilot #2: Integration of Social Awareness

In our second pilot phase, we reduced the Google Ads budget down 20% and integrated paid social (Facebook + Instagram) campaigns and saw a slight uptick in lead volume.

Pilot #3: Proven Data Driven Sweet Spot

And in our third (and current phase), we put a heavy focus on TV, OTT and streaming platforms. We still run Google Ads and paid social, but at a lower spend. This sweet spot has the highest conversion rates to date.

An overview of our proven model

We pioneered a proven model, unlocking a new malpractice program while achieving the highest medical malpractice settlement in New York State history.

TV drives awareness to this category. Our online campaigns drive lead acquisition as TV viewers look to the web for additional context about their situation.

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Awareness intent

There are over 1,900,000 new cancer cases uncovered in the United States every single year. And that number is constantly growing.

Our intention is to give these families an option to explore a potential late cancer diagnosis and potentially be able to support their families for years to come.

Our proven model focuses heavy on TV campaigns for awareness, then driving online searches for more information.
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Conversion goals

After years of testing programs and ideas, we've uncovered the sweet spot to drive late cancer potential cases to medical malpractice law firms.

For our New York firm partner, we've steadily increased the overall campaign conversion rates year after year.

Right now, we're close to a 6% conversion rate across all campaigns.

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We’re here to help you succeed

Highest Medical Settlement

We helped our client secure the highest medical malpractice settlement in state history.

Proven Model for Law FirmGrowth

Our unique model has successfully transformed personal injury practices.

Awareness

We use TV, OTT, streaming video and paid social campaigns to drive broad awareness to this vertical.

Connection

As most people don't understand there is a liabilty with late cancer cases, our Google Ad campaigns secure their connection and interest from video.

Conversion

And for the group of people with cancer diagnosis, and seeing a targeted video, our robust website template secures the conversion for our partner firms.

CASE STUDY

NY's Biggest Malpractice Win

A 44-year-old man diagnosed with incurable Stage IV prostate cancer due to physician's failure to order appropriate screening tests was secured in New York.

This $17.8M settelement is New York's largest medical malpractice win so far.

Our focus

We see families day in and day out wondering if their cancer cases should have been diagnosed sooner.

Our ultimate goal is to support these families by connecting them to the top medical malpractice firms in the country to support them in their time of need.

Let's Chat

Let's chat about how our exclusive market late cancer case program.

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